Put the framework in your AI.
Value to Market turns your agent into a disciplined value proposition strategist. It runs the whole Value-to-Market (V2M) Framework end to end, speaks its vocabulary, obeys its house rules, and writes every step to a file you can hand to a board.
One line to install.
npx skills add valuebydesign/Value-to-Market-SkillNot a chatbot prompt. A framework, operationalized.
Most AI answers about strategy are confident and shapeless. Value to Market is the opposite: it interviews you, distills your business from what you already have, and works the strategy phase by phase, writing every step to files and producing branded reports.
Set it up once. Run it any time.
Two commands to remember. v2m-init scaffolds the project and captures your business. v2m-value-strategy runs a checkup and launches the whole run: a Masterplan, then the phase sets with gates between them. Tap a phase to see its tools.
/v2m-initSets up the workspace, captures your business, offering type and preferences, scans what you already have.
/v2m-value-strategyReads the context, runs a checkup of what is missing or stale, then launches the run.
/v2m-value-to-market-runBuilds the Masterplan and launches the sets in order, with a gate between each.
The phases
Assess
Where do we stand? Benchmark the market, audit the value proposition, inventory the assets.
v2m-tool-market-benchmarkScore the field across five value lenses and find the white space.
v2m-tool-category-assessmentWhat the category expects: table stakes vs differentiators.
v2m-tool-value-proposition-assessmentAudit the current VP against the fifteen-challenge checklist.
v2m-tool-assets-assessmentInventory what you own and score it for defensibility.
The same contract, every time.
Each tool follows one protocol, so the output is never a shapeless wall of text.
Scopes first
Asks the scoping questions before it writes a word.
Writes a file
A reasoning .md in your project's Value Strategy folder, plus a branded Word report (Excel when list-heavy).
One recommendation
Returns a single clear recommendation, never a menu of maybes.
Self-scores
Scores itself against a scorecard and proposes another pass if it falls below pass.
The house rules
One line. Then tell your agent to run v2m-init.
The skill runs anywhere agents run. Pick your tool.
Claude Code, OpenAI Codex, Cursor and others. The skills CLI detects your installed agent and copies the skills into its directory.
npx skills add valuebydesign/Value-to-Market-SkillAdd --list to preview, --skill v2m-init to install one, or -a <agent> to target a specific agent.
Then, in your agent
Run once per project to set up, then run any time for a checkup and the full run.
/v2m-init/v2m-value-strategy