Book Me
Put the method in the room.
I speak and teach on value proposition design, value strategy, and value to market, from a keynote that reframes how a room thinks about value, to a two-day workshop where we design one for real.
Formats
45–60 min
Keynote
Why value is designed, never found: the argument, the formula, and the cases, told for a room that needs to feel it.
Half day
Masterclass
The full method walked through with your teams: formula, 3P contract, the Three Oceans, and Value to Market, applied live.
1–2 days
Working workshop
We design a real value proposition for a real line of business, from assets to positioning to story. You leave with the artifact.








