Bring the method to your people.
I partner with accelerators, enterprises, educators, and ecosystems who want value proposition design in the room, not as a lecture, but as a working discipline their teams can run.
Accelerators & studios
Run the Value to Market method across a cohort so every venture designs value before it spends on go-to-market. Workshops, templates, and office hours.
Enterprises & scale-ups
Embed the formula, the 3P contract, and the evolution roadmap into how your teams decide what value to build and how to prove it.
Educators & institutions
License the frameworks and cases for programs on value strategy, positioning, and category design.
Ecosystems & events
Bring a keynote or a hands-on session on why value is designed, never found, to your community.
We sign a value proposition the way a naming house sells a brand: use it as designed, or do not use it.
Value is designed upstream: six percent of the budget, where every decision conditions the rest.
A partner playbook is an artifact, not a conversation. One page, owned, with a cadence.
Business partners I work alongside on complex value strategy engagements.
Let's design something worth partnering on.
The studioNeed a team, not just the method?
For complex projects, my studio takes the work end to end. Tactical is Europe's first Value Proposition Studio, a crew of strategists, designers, and marketers, headquartered in Italy and working with clients worldwide. One specialty only, mastered: outstanding value proposition strategies. No business models, no naming, no branding, no UX. Just value propositions.
Get in touch with Tactical